Pathway to Growth

Using experienced bid writing to grow your business

Background

Zems Academy is a specialist training provider dedicated to empowering individuals with industry-recognised skills. Offering a wide range of vocational qualifications, apprenticeships, and career-focused training programs, Zems Academy supports learners in gaining the skills and certifications needed for sustainable employment. Their commitment to quality education and workforce development has positioned them as a trusted provider in the training sector.

The Problem

Zems Academy had a clear vision for growth, with bidding for new contracts being a key element of their strategy. However, their previous experience with bid writing had been disappointing—their bids were not scoring well, and opportunities were being missed. They recognised the need for external bid writing expertise to refine their approach and improve their success rate.

The Solution

Zems Academy engaged Wordsmith Projects to provide expert bid writing support. Wordsmith took the time to fully understand Zems Academy’s business, service offerings, and strategic objectives. We reviewed previous unsuccessful bids to identify where points were being lost and developed a plan to improve scores based on evaluator feedback and our own industry expertise. By refining content, strengthening responses, and ensuring bids fully aligned with buyer requirements, we significantly improved bid quality and competitiveness.

Implementation

In-Depth Business Review: Spent time understanding Zems Academy’s services, value proposition, and key differentiators.

Bid Performance Analysis: Reviewed past bid submissions and feedback to identify scoring weaknesses and key areas for improvement.

Strategic Bid Plan: Developed a structured approach to increase scores, incorporating evaluator feedback and best practices.

Expert Bid Writing Support: Crafted high-quality responses that effectively demonstrated Zems Academy’s capability, experience, and impact.

Benefits

  • Significant Score Improvements: Past bid weaknesses were systematically addressed, ensuring responses met evaluation criteria more effectively.

    Greater Competitiveness: Higher-scoring bids positioned Zems Academy as a stronger contender for key contracts.

    Tailored Strategy: The approach was customised to Zems Academy’s goals, ensuring alignment with their growth strategy.

  1. Confidence in Bidding: With Wordsmith’s guidance, the team gained a deeper understanding of what makes a winning bid.

Results

Through this structured and expert-led approach, Zems Academy saw a dramatic improvement in their bid scores, achieving up to 100% on key submissions. This led to the successful award of new contracts and a grant to establish and run a new Forklift Truck Driving course. With a stronger, more effective bidding strategy in place, Zems Academy is now well-positioned to secure further opportunities and continue its growth journey.

Let’s talk

Excited to supercharge your bids? We are too! Get in touch today to see how we could transform your bid process.